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Custom web, AI and software for law firms
Technology designed around your firm. Not the other way around.
We design websites, internal tools, automations and AI-powered systems for law firms, legal boutiques and legal practices.
- No generic templates.
- No CRMs packed with features nobody uses.
- Without bending your work to fit the software.
We build exactly what you need.
“I’ve received a claim from…”
- New lead classified — Corporate
- Summary generated
- Document prepared
- 3 tasks detected
Assigned to Corporate
With summary, documentation and deadline already on the client record.
Technology and digital product for legal-sector projects
- Roots
- JusticiaApp
- Ambar Partners
- MZ Legal
Design · Development · Automation · Artificial intelligence
Your firm probably doesn’t need more software.
It needs the technology it already uses to work better.
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Too many tools
CRM, email, documents, Excel, WhatsApp, calendars and apps that don’t talk to each other.
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Repetitive work
Copying information, preparing documents, searching files, summarising matters, or answering the same questions again and again.
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Software that’s too generic
The team ends up adapting how it works to the system’s limitations.
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Scattered information
Important data scattered across emails, documents, folders and people.
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A disconnected website
The website captures a client—then everything continues manually.
Our approach is different. First we understand how your firm works. Then we decide what’s worth improving.
Software should adapt to the firm. Not the firm to the software.
We can improve what you already use, connect existing systems, or build an entirely new solution.
We don’t start with a technology. We start with your process.
Your firm
- Processes
- Clients
- Documents
- Team
- Communication
Digitup
- Web
- IA
- Automation
- Software
01 / Digital presence
A website that truly represents your firm
We don’t start from a template and swap colours and photos. We analyse your positioning, specialisation, services, clients, competitors, visual references, firm culture and tone of voice—and design around all of that.
- Client-adapted UX
- SEO architecture
- Mobile first
- Core Web Vitals
- Secure forms
- Structured content
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Custom UX/UI design
A digital identity consistent with the firm’s position and culture.
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Content architecture
Practice areas, professionals, offices, cases, insights, publications and calls to action—properly organised.
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Smart forms
Capturing useful information from the first contact.
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Anti-spam protection
Validation, Turnstile and protection mechanisms tailored to the form.
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Performance
A light, fast site optimised from its architecture.
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Infrastructure
Modern deployment on Cloudflare when the project allows it.
Before / After
We don’t just do a “redesign”.
Every limitation of the old site becomes a concrete decision in the new one.
| Old website | Digitup |
|---|---|
| Hard to navigate | Modern UX with clear hierarchy |
| Poorly responsive | Perfect on mobile |
| Slow | High speed |
| Unclear message | Clear positioning |
| Basic forms | Smart intake |
| Outdated technical SEO | Structured pages |
And something that didn’t exist before Architecture ready to grow.
02 / Visibility
Ready for how people search today. And for how they’ll search tomorrow.
We don’t treat SEO and AI as two separate worlds. We build a technical and content foundation that helps search engines and AI-based systems understand who you are, what services you offer, where you work, who is on the team, what you specialise in, what experience the firm has, and which content matters.
A single, well-structured information base
- Bing
- ChatGPT
- Perplexity
- Claude
- Copilot
- Technical SEO
- Sitemap
- Metadata
- Canonical
- Structured Data
- Robots
- Search Console
- Core Web Vitals
- IndexNow
- llms.txt
- llms-full.txt
- Semantic architecture
No magic promises of “SEO for AI”. We apply sound technical practices and follow how new discovery channels evolve.
03 / Digital intake
An assistant that knows your firm
Not a generic widget plugged into ChatGPT.
We can build a custom assistant around your website, practice areas, services, FAQs, team, authorised documentation and internal processes.
- Answer initial questions
- Collect information
- Request documentation
- Classify enquiries
- Prepare summaries
- Route to the right professional
- Integrate with your CRM
- Notify the team
Client
I’ve received a claim from a distributor and I don’t know how to respond.
Assistant
To point you to the right department I need to know:
- Is it a company or an individual?
- Is there already a formal notice?
- What is the stated deadline?
Send to the team
But the most interesting part starts inside the firm.
Public websiteInternal systems
The website is only one piece. Much of the automation potential sits in the processes your team runs every day.
04 / Internal intelligence
A private copilot for your team
A system your team can query in natural language—about its own documentation.
Ask whatever you need…
Matters · Contracts · Filings · Correspondence
“Summarise this matter.”
“In which documents does this company appear?”
“Compare these two versions of the contract.”
“Prepare a chronology of the facts.”
“Endd every reference to this clause.”
“What documentation is still pending?”
It can work on your firm’s authorised documentation while keeping permissions, sources and system boundaries clearly defined.
Documents that stop being static files
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Assisted drafting
First-draft generation using your own templates, structures and criteria.
- Client
- Matter type
- Relevant data
- Documents
First draft generated
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Document comparison
Detects differences between versions.
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Information extraction
You upload 26 documents. The system can identify dates, people, companies, amounts, references and obligations.
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Timelines
Turns scattered documentation into an organised timeline.
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Anonymisation
Detects sensitive information before using or sharing documentation.
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Classification
Automatically organises documentation by client, matter, category or internal criteria.
05 / Email
Email is still the centre of many firms.
Let’s make it work better.
We can build an internal layer to help your team classify emails, detect clients and matters, summarise long threads, find context, link documents, identify tasks, prepare drafts and create reminders.
Always keeping the professional as the owner of the final response.
Review of the distribution agreement
Summary: “The client asks to review the exclusivity clauses before 18/09.”
- Review attachment
- Prepare a reply
- Add deadline 18/09
Prepare draft
We also take care of the small details.
Marta Zubiri
Partner · MZ Legal
- Gmail
- Outlook
- Apple Mail
- Mobile
- Dark mode
- Light mode
Corporate emails designed for every moment
- Onboarding
- Confirmations
- Document requests
- Follow-ups
- Notifications
- Newsletter / Insights
06 / Capture
The contact form can do much more.
The visitor chooses the practice area, area-specific questions appear, they attach documents, and the system prepares a prior summary.
When someone at the firm makes the first call, they already have context.
What if the software you need doesn’t exist? We build it.
We don’t force your team onto a platform just because it already exists. We can build applications fully adapted to how you work.
Your system
- Clients
- Matters
- Documents
- Billing
- Tasks
- Emails
- Calendar
- IA
- Dashboard
- Notifications
- Forms
- Permissions
Only the modules you need. Nothing more.
We don’t want to replace tools that already work.
We can integrate with your current infrastructure: build on top, complement it, sync, or migrate progressively.
- Microsoft 365
- Google Workspace
- Outlook
- Gmail
- SharePoint
- Google Drive
- Dropbox
- CRM
- ERP
- On-prem server
- APIs
- Databases
- Telegram
Digitup
The small tasks repeated hundreds of times are the ones that consume the most time.
An email arrives
- identifies the client
- identifies the matter
- summarises
- proposes a reply
A document is received
- extracts information
- classifies
- stores
- notifies the owner
New client
- creates a matter
- requests documentation
- creates a folder
- assigns an owner
A meeting ends
- generates a summary
- detects tasks
- prepares an email
- updates the matter
A date is approaching
- checks status
- notifies the team
- sends a notification
New web contact
- classifies
- scores
- summarises
- assigns a professional
Important information reaches your team where they already are.
Digitup Legal Bot
New matter received.
Client: Acme SL
Area: Employment
Priority: High
View summary
Digitup Legal Bot
Matter #2418 deadline approaches in 48 h.
Pending documentation: 3 files.
Daily firm digest
- 4 new enquiries
- 2 deadlines this week
- 1 unclassified document
A private space for your clients
It can include documents, matter status, requests, messages, next steps, invoices, appointments and notifications.
Only if it makes sense for the firm.
Acquisition XYZ SL
Next steps
- Document review
- Signature
- Filing
A few ideas.
Not because you necessarily need them. They’re examples of what can be built when you start from the process, not the tool.
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Document copilot
Query thousands of documents in natural language.
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Document generator
Generates documents using the firm’s templates.
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Contract comparer
Identifies changes, risks and differences between versions.
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Lightweight legal CRM
Just clients, matters and tasks. No 200 unnecessary features.
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Client portal
Documentation, communication and matter status.
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AI Inbox
Classifies, summarises and prepares email replies.
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Smart intake
Collects and organises information before the first consultation.
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Knowledge base
Turns internal knowledge into a private search engine for the team.
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Automatic timelines
Analyses documentation and builds timelines.
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Leadership dashboard
Workload, matters, intake and performance in a single view.
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Report generator
Turns data and documentation into structured reports.
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Alert system
Deadlines, pending documents, incidents and important events.
And there’s probably a tool that would make sense for your firm—and we don’t know which one yet.
To find it, we have to understand how you work.
First we understand. Then we build.
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We sit down with you
We understand your firm, tools and real way of working.
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We spot opportunities
We analyse repetitive tasks, friction, scattered information and manual processes.
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We design the solution
It might be a website, an automation, an integration, an internal tool, or a full system.
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We build
Design, engineering and AI inside the same team.
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We measure and evolve
We see how it’s used and keep improving it.
We’re not just a web agency.
We’re a team of design, product and engineering able to support a firm’s full technology transformation.
Traditional agency
- Web
- Handover
- End
Digitup Studio
- Business
- Processes
- Design
- Technology
- IA
- Integrations
- Evolution
Buy software or build it?
Building isn’t always worth it. If an existing tool solves the problem perfectly, it’s probably better to use it. But when your process is distinctive—or available tools force the team to work worse—custom development starts to make sense.
Existing software
- Standard problem
- Fast rollout
- Lower upfront cost
Custom software
- Specific processes
- Full integration
- No unnecessary features
- Unlimited evolution
- Ownership and control
- An experience designed for your team
In the legal sector, technology also has to inspire trust.
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Access and permissions
Defining who can access each piece of information.
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Infrastructure
Modern architectures and established cloud providers.
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Protection
Security in forms, APIs and applications.
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Backups
Backup and recovery strategies when the system requires them.
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Privacy
Flow design that accounts for the sensitivity of the information processed.
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Traceability
The ability to log specific system operations.
We don’t disappear after launch.
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Ongoing development
We can keep adding features and automations.
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Monitoring
Performance, availability, integrations and errors.
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Security
Updates and review of potential vulnerabilities.
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Technical SEO
Indexing, Search Console, metadata, structured data and performance.
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AI evolution
We evaluate new technologies and apply only those that add real value.
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Optimisation
We analyse how the solution is used to find improvements.
We already work with companies in the legal sector
We’re not entering this sector for the first time.
Roots
Design · Development · Product
A digital product for managing and tracking matters, designed with the team that uses it every day.
JusticiaApp
Digital product · Development
A platform focused on access to legal information and procedures.
Ambar Partners
Web · Development
Digital presence for an advisory firm, with content architecture by speciality.
MZ Legal
Digital redesign
A full redesign of positioning, structure and intake.
There are processes inside your firm that could probably be done in 10 seconds.
The problem is that nobody has stopped to build the tool yet.
Let’s start by understanding how you work.
You don’t need to arrive with a technology idea.
- How new clients come in
- How you manage documentation
- How you search for information
- How you prepare documents
- How you use email
- Where you store knowledge
- Which tasks repeat
- Which systems you use
- Where the team loses time
From there we identify what’s worth remove, connect, automate or build.
We don’t yet know what technology your firm needs. And that’s precisely the idea.
First we want to understand how you work. Then we can say what’s worth building—and what isn’t.
30 minutes · No prepared sales pitch · First we talk about your business.
Tell us what you’d like to improve
One process, one tool, or one idea. That’s enough to start the conversation.
Or write to us directly at hola@digitup.es