Good morning, Carlos
- Properties activas284
- Leads1.842
- Scheduled viewings38
- Hot opportunities17
- Pending conversations26
- Owners esperando14
Technology for agencies · developers · real estate
Custom technology for real estate agencies and developers
Leads, properties, viewings, clients and conversations — better connected.
We design websites, sales tools, automations and AI systems adapted to how you actually sell and manage real estate assets.
- Lead gen
- Properties
- Developments
- Buyers
- Owners
- Without forcing you to replace all your software.
- We can integrate what you already use and build exactly the pieces that are missing.
Laura
Chamberí · 3 bed · ≤ 850K → 12 matching properties
Portal web
New lead · Salamanca penthouse
Google · €1.2M → assign to Carlos
Property
Velázquez 82
€1,150,000 → €1,095,000 · 7 matching buyers
Alerta
Interested client
Marta visited Castellana 114 three times
A real estate agency generates data constantly.
The problem is when properties, conversations and opportunities live in different systems: CRM, portals, WhatsApp, email, website, calendar, documents and Excel.
Having a CRM doesn’t mean you have a connected sales process.
WhatsApp
Clients asking about properties, viewings, documents and offers.
Portales
Leads arriving from multiple sources.
Properties
Photos, documents, statuses and price changes.
Buyers
Needs that evolve with every conversation.
Viewings
Coordination, changes, reminders and follow-up.
Follow-ups
Leads that disappear because nobody followed up in time.
The value isn’t having more leads. It’s knowing which ones need attention now.
You probably already use tools to manage properties.
We don’t have to replace them if they work. We build around them: AI, WhatsApp, matching, automations, portals, dashboards and documents.
Real Estate Intelligence Layer
- Current CRM
- Idealista
- Fotocasa
- Web
- Calendar
- Drive
01 / Custom software
A system adapted to how you sell
A full platform or an intelligent layer on top of your current CRM.
Real Estate OS
- Properties
- Developments
- Leads
- Buyers
- Owners
- Viewings
- Offers
- Deals
- Documents
- IA
02 / Leads
Understand the client without reading twenty conversations
Laura Martínez
12 matching properties · 2 viewings done
Routing, scoring and follow-up
Assign the right agent, prioritise hot opportunities, and make follow-up independent of memory.
Routing
By area, typology, budget or team load.
Scoring
Real interest signals — not a magic number.
Follow-up
Reminders and reactivations at the right moment.
03 / Matching
Connect buyers and properties in both directions
Not just filters. Preferences, conversations, viewings and price changes help find the next step.
Client → Properties
Laura · Chamberí · 3 bed · ≤ 850K
- Matches12
- New this week3
- Already viewed2
Property → Buyers
Velázquez 82 · price drop
- Matches7
- Visited area4
- To reactivate3
AI Search
“Penthouse with terrace in Salamanca up to 1.2M”
- Results9
- With terrace5
- Available6
04 / WhatsApp
If the client already writes on WhatsApp, the conversation can feed the CRM.
AI to organise. People to close.
Identify
Client, budget, area and typology.
Propose
Properties compatibles y siguientes pasos.
Takeover
The agent steps in when they add value.
Laura
“I’m looking for a flat in Chamberí, at least 3 bedrooms, up to €850,000.”
Client identified · budget ≤ 850K · Chamberí area · 12 matching properties
Assistant
“I can show you 3 options that fit. Prefer tomorrow or Thursday?”
Carlos joined · viewing proposed
05 / Communication
One inbox to know who needs a reply
- WALaura
Chamberí · asks for a viewing this week
- WBÁtico Salamanca
New lead · Google · €1.2M
- PRVelázquez 82
Price drop · 7 buyers
- EMOwner Castellana 114
Asks for weekly report
06 / Properties
All asset context in a single view
Castellana 114
Documents · deal checklist · sales dossier
Document intelligence
Simple notes, tax docs, floor plans and contracts stop being isolated PDFs.
Deal checklist
What’s missing to publish, view or sign.
Listings and dossiers
Sales materials generated from real data.
Analytics
Listing views, leads by source, days without activity.
07 / Viewings
From coordinating a viewing to never losing feedback
- 01
Request
WhatsApp, web or portal.
- 02
Schedule
Time, agent and property.
- 03
Reminder
Client and owner notified.
- 04
Visita
Status updated.
- 05
Feedback
Interest, questions, next step.
- 06
Follow-up
Offer, second viewing or discard.
Post-viewing
Capture feedback in minutes, not the next day.
Reactivation
Price drop → notify matching buyers.
Nurturing
New properties that match open searches.
Automations
Assign lead, request docs, remind viewing, update owner.
08 / Owners
Fewer repeated “what’s happening with my flat?”
Owner portal, automatic reports and acquisition with valuation as a lead magnet — without selling magic you can’t back up.
Owner portal
Sales activity, viewings and documents visible.
Reports
Weekly summaries without building them by hand.
Lead gen
Forms and landings by area.
Valuation
Lead intake with useful context for the team.
09 / Developers
A development needs much more than a pretty landing page
126 homes
Units in real time
Status per home: available, reserved, sold.
Configurator
Find a home by bedrooms, orientation, price and floor.
Reservation and purchase
Guided process through documents and signing.
Buyer portal
Construction progress, customisation and after-sales.
10 / Digital presence
A website that captures and qualifies — not just shows photos
Map, search, area landings and differentiated intake for buying, selling, developments or valuation.
Sale · Chamberí 3 bed
- SEO técnico
- RealEstateListing
- Sitemap
- Core Web Vitals
- IndexNow
- llms.txt
- Area landings
- Multilingual
11 / Control
Know what’s happening in the sales operation
Dashboard
Leads, viewings, offers and closings.
Funnel
Where opportunities get stuck.
Properties
Days without viewings, interest and source.
Lead sources
Portals, web, referrals, WhatsApp.
Team load
Real distribution by agent.
Alerts
Unanswered leads · owners waiting.
12 / Integrations
We don’t want to create another island
Integrate, sync, complement or migrate progressively.
Real Estate OS
- CRM
- Idealista
- Fotocasa
- Calendar
- Drive
- E-sign
- ERP
- APIs
Some possibilities
Real Estate OS
Custom internal system.
Buyer 360
Preferences, viewings and conversations.
Property 360
Full asset context.
Smart Matching
Buyers ↔ propiedades.
WhatsApp Assistant
Conversations connected to CRM.
AI Inbox
Contextualised email and messaging.
Lead Intelligence
Classification and prioritisation.
Visit Manager
Viewings and follow-up.
Owner Portal
Reports and sales activity.
Buyer Portal
Documents and deal.
Promotion Manager
Units, availability and sales.
Post-sales Portal
Issues after handover.
Document Hub
Organised documentation.
Dossier Builder
Automatic sales materials.
Sales Dashboard
Global view of the operation.
It’s not worth rebuilding what already works
If the CRM publishes well to portals or handles accounting, we leave it. We build when the sales process is fragmented.
Agency
- Daily leads and matching
- Viewings and follow-up
- Owner portal
- WhatsApp + unified inbox
Developer
- Units and availability
- Configurator and reservations
- Buyer portal
- Construction progress and after-sales
13 / Process
First we want to see how you sell
We understand
CRM, portals, WhatsApp, portfolio and team.
We observe
From lead to deal.
We find friction
Manual matching, lost follow-ups, owners in the dark.
We prioritise
What can create the most impact.
We design, build and evolve
Software, AI, integrations and automations.
You don’t need the full platform on day one
- WhatsApp + inbox
- Matching
- Viewings
- Owner portal
- Developments
- Dashboard
Client and deal data under control
Permissions
Access by role.
History
Change log when needed.
Privacy
Each user sees only what’s relevant.
Integraciones
Limited access to authorised systems.
We can remain your technology team
Infrastructure
Hosting, APIs, backups, monitoring.
Security and AI
Updates, prompts and costs.
Evolution
New features and integrations.
Imagine that tomorrow…
Laura’s WhatsApp
The system detects area, budget and 12 properties.
Web lead
Salamanca penthouse assigned to Carlos.
Price drop
7 matching buyers reactivated.
Viewing confirmed
Reminders to client and owner.
Post-viewing feedback
High interest · second viewing proposed.
Owner report
Week’s activity ready.
Unit reserved
Development updated in real time.
Leadership sees the funnel
Blockers and opportunities visible.
None of these actions is complex. The problem is having to repeat them across tools every day.
Your portfolio already holds opportunities.
Technology should help you find them sooner.
An agency doesn’t need more leads.
It needs to lose fewer opportunities between a lead and a sale.
You don’t need to arrive with a solution already figured out
Then we decide what’s worth doing: connect, automate, improve or build.
CRM and portals
How leads come in and get assigned.
WhatsApp and matching
Where the sales thread gets lost.
Viewings and follow-up
What happens after showing a property.
Owners
How owners are updated and portfolio is acquired.
Developments
Availability, reservations and after-sales.
How many opportunities are sitting in your CRM right now that nobody is seeing?
We don’t want to sell you another real estate product. We want to understand how your business works and find where technology, automation and AI can help you acquire, sell and manage better.
Let’s talk
A process, a tool or an idea. That’s enough to get started.
Or write to us at hola@digitup.es