Digitup started from a fairly simple idea: we want to keep building.
We did not want to become an agency where the founders end up only selling, managing teams and sitting in meetings.
We are Digitup
A technology studio, small by design. Large when the project needs it.
We are a product, software and artificial intelligence studio based in Madrid.
Since 2019 we have designed and built applications, SaaS platforms, automations and digital products for companies in Spain and other markets.
Digitup is led directly by its two partners. No unnecessary layers, no giant departments, and the project is not handed to a junior team after the first meeting.
We work with a stable network of specialists and with our own AI agents to form, on each project, exactly the team it needs.
MadridSince 2019+50 projectsSoftware, product and AI
Two partners. Involved from start to finish.
The person responsible for your project is also the person who makes the decisions.
That is why we have kept a different structure.
The two partners at Digitup stay directly involved in strategy, product, architecture, development and the important decisions on every project.
From the first conversation through to production.
We do not sell a project and then disappear.
CTO & Full-Stack Developer
Anton Zverev
Architecture, development, artificial intelligence, integrations and infrastructure.
More than 10 years building digital products, mobile applications, SaaS platforms and systems connected to services such as OpenAI, Gemini, Stripe, Firebase, PostgreSQL, Twilio or Telnyx.
CEO & Product
Stas
Product, strategy, business definition and project management.
He turns business problems into clear digital products, deciding what is worth building and what is not.
Small by design
We do not have dozens of employees.
And that is not our goal either.
We believe that for many technology projects a huge structure adds more communication, more intermediaries and more cost, but not necessarily better decisions.
Our core is small and senior.
When a project needs more capacity, we bring in specialists from our usual network:
UX/UI · Frontend · Backend · DevOps · QA · Data · Machine Learning · AI · WordPress · Content
Professionals we have already worked with, and whom we bring in according to the problem that has to be solved.
The team changes with the project. The people responsible do not.
A network of specialists, not an oversized staff
We do not believe every project needs the same five people sitting together for three months.
A SaaS may need more backend.
An application may need more product design.
An automation may require integrations, AI and specific knowledge of the company’s internal process.
That is why we build the team around the problem.
This lets us bring in specialist profiles when they really add value, and keep the project light when it does not need them.
Without paying for unnecessary structure.
Without adding people simply because they are available.
And we also work with colleagues who are not human
AI is part of the way we work.
We do not only build artificial intelligence solutions for our clients.
We also use AI every day inside Digitup.
We have built agents, tools and automations that help us with tasks such as:
Research and analysis
Development and code review
Technical documentation
Testing and QA
Data analysis
Prototyping
Information processing
Internal task automation
AI does not replace our decisions.
It lets us spend less time on repetitive work and more time understanding the problem, designing the solution and building better.
It is one of the reasons a small team can take on projects that would traditionally need much larger structures.
We were not born with the ChatGPT boom
Digitup started in 2019 building software.
Before generative artificial intelligence was in every presentation, we were already developing mobile applications, SaaS platforms, mobility systems, internal tools and complex integrations.
AI greatly expanded what we can build.
But our base is still the same:
product + software + business.
We do not try to introduce AI where it is not needed.
We use it when it can really make a product more useful, a process more efficient or a business more scalable.
We have built products that work in the real world
We do not only make prototypes.
We work with systems that have users, payments, servers, incidents, operations and real business decisions.
A few numbers from products we have helped build:
+3 million
managed services
on a mobility technology platform.
+300,000
customers
using one of the products developed by Digitup.
+258,000
registered users
on a SaaS platform based on artificial intelligence.
+50
projects developed
since we started.
+10 years
of technology experience
building digital product.
We work as if the product were ours too
An important part of our experience comes precisely from having been on the other side.
We have created and operated our own products.
That means facing the things that show up after launch:
users who do not understand something
servers that have to keep running
infrastructure costs
payments
support
conversions
bugs
analytics
AI models
third-party APIs
App Store
Google Play
SEO
growth
and hundreds of small decisions that never appear in the initial design.
That is why, when we build for a client, we do not only think about delivering features.
We think about what happens next.
Fewer intermediaries. More responsibility.
In a traditional structure, a need can pass through several layers:
Client → Sales → Account Manager → Project Manager → Technical team
We prefer something simpler:
Client ↔ Digitup
And behind Digitup we bring in the specialists and tools needed to solve the project.
That means faster conversations, less information lost, and direct access to the people who make the technical and product decisions.
From Madrid, working with companies across Spain
Digitup Studio is based in Madrid.
We work with companies in Madrid and with clients in different parts of Spain, as well as international projects.
Our model is mainly remote, but we travel when the project needs it: discovery sessions, workshops, process analysis, or phases where understanding in person how a company works makes the difference.
Especially on automation and artificial intelligence projects, we believe that before building you have to understand very well what actually happens inside the business.
Madrid · Spain
Technology without a religion
We do not try to sell the same solution every time.
We choose the technology according to the project.
We regularly work with:
- OpenAI · Gemini · Anthropic
- Python · Node.js · NestJS
- Angular · Ionic
- PostgreSQL · MongoDB · Redis
- Firebase · Google Cloud
- Stripe
- Twilio · Telnyx
- WordPress · Elementor
And many other tools when the project requires them.
Technology is the means.
The goal is to build something that works.
Some of the companies that have trusted us
Over these years we have worked on projects for companies and products such as:
SGAE
Tasaciones.com
Taxis Alcudia
Scouz
Aithor / Rescrito
The Good Goal
JusticiApp
Gouap
and other projects in mobility, legaltech, education, artificial intelligence, travel, fintech and business software.
We do not want to be the largest agency
We want to keep being the people you call when you have a difficult technology problem, an idea you still do not know how to build, or a process you know should work much better.
A senior core.
Specialists when they are needed.
AI as a multiplier.
And direct responsibility for what we build.
Have something in mind?
Tell us what you want to build, improve or automate.
We will tell you how we would approach it and, also, if we think it is not worth doing.