Promotional website
Public site for plans, funds, investors and acquisition, fully responsive.
Finance
UX/UI
Mobile app
Private area
Design system
Fonditel: savings, pensions and investment funds
Redesign of Fonditel’s promotional website, client private area and mobile app — a pension and investment-fund manager in the Telefónica group.
Project summary
Fonditel is a reference in pension-plan and investment-fund management. Digitup joined as a design studio to modernise its digital presence: the promotional site, the client private area and the mobile app.
The brief was ambitious and clear: meet current digital expectations and reflect the standards of Telefónica, the parent company. Launch: 2023.
Context and need
Managing savings and investments demands clarity: pension plans, funds, returns, risk and daily operations have to be understood at a glance, on mobile and desktop.
The digital presence had to reach a new level with an exceptional user experience and an interface worthy of a Telefónica-group asset manager.
The problem to solve
Three surfaces had to be redesigned together — public site, private area and app — while keeping brand coherence, usability and the Telefónica design system.
It was not only visual: stakeholders had to be understood, real users had to validate the flows, and a navigable prototype had to exist before the final design was locked.
The solution Digitup built
Work started with detailed interviews with Fonditel stakeholders. A Nielsen heuristic analysis and competitive benchmarking then set the starting point and direction.
Early user tests defined the information architecture and wireframing. Every stage — from the Telefónica design system to the final website, private area and app — closed with a navigable prototype and final usability tests.
What we built
Three surfaces, one system: website, private area and app.
Private area
Client dashboard: global position, plans, funds, unit-linked products and operations.
Mobile app
Onboarding, registration, biometrics, plan lookup and operations on the phone.
Design system
Telefónica’s design system applied across all three surfaces.
Navigable prototype
Complete flows to validate architecture, screens and interface decisions.
Usability testing
User tests at the start and the end to refine the design before launch.
The product on screen
Website, private area and app — Fonditel’s redesign for managing savings.
How we worked
- Stakeholder interviews
- Heuristic analysis (Nielsen)
- Competitive benchmarking
- Usability tests
- Information architecture
- Wireframing
- Telefónica design system
- Web and dashboard design
- Mobile-app design
- Responsive design
- Navigable prototype
- 2023 launch
Project impact
The result is a modern digital presence for a pension-fund manager: the website, the private area and the app share the same visual and operational language.
Digitup delivered the full design process — from research to a validated prototype — so Fonditel could launch in 2023 an experience at Telefónica’s standard.
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Want to redesign a financial product or a client area?
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