Tria Ingeniería | Website redesign for a railway engineering company

What we built

A corporate website that organises a complex industrial group and makes it navigable.

Information architecture

Structure by business line with progressive levels of detail.

Minimalist UX/UI design

Generous type, white space and a recognisable colour accent.

Capability pages

Construction, maintenance, consultancy, vehicles and R&D with their own content.

Headline figures

Track and catenary kilometres, installations and patents as visible data.

R&D project

Space for the variable-gauge locomotive and the group's technology programme.

Multilingual site

Content prepared for a business operating in Europe and the Americas.

Main hero of the Tria Ingeniería homepage highlighting tailored railway engineering.

Context and need

Industrial companies share a recurring problem with their websites: they do enormous things — kilometres of track, catenary, stations, machinery — and describe them with dense text and structures that grew by accumulation, section after section, over years.

TRIA needed the opposite: a website that clearly conveys who the group is, which business lines it runs, where it operates and which projects it has delivered. Its audience is not a consumer but public administrations, rail operators and major contractors assessing technical capability and reliability.

The problem to solve

The main challenge was information architecture. A group covering civil works, maintenance, consultancy, signalling, electrification, rolling stock manufacturing and R&D projects can be explained in many ways, and most of them end in a menu no one can navigate.

We had to decide what comes first, how capabilities are grouped and how to show the group's international dimension without turning the homepage into a corporate brochure — and do it in several languages, because the business is international.

The second challenge was tone: projecting seriousness and technical capability without falling into the generic aesthetics of industrial websites. A company that manufactures locomotives can afford a contemporary digital presence.

The solution built by Digitup

The redesign started from a clear structure by business line — construction, maintenance, consultancy, vehicles and R&D — each with its own space and level of detail, so visitors find what they need in two clicks without having to understand the whole group first.

The UX/UI design went for minimalism: large legible type, generous white space, a strong colour accent and real photography of works, machinery and teams on site. The figures that matter in this sector — kilometres of track maintained per year, kilometres of catenary, gauge-changing installations, patents and R&D projects — are shown as prominent data rather than hidden in a PDF.

The homepage gives its own place to the group's most relevant R&D project, the variable-gauge locomotive, and the site is completed with international presence, reference clients and a news section that keeps the company current.

Project summary

TRIA is a Spanish railway engineering company founded in 2006, headquartered in Navalcarnero (Madrid) and present in several countries across Europe and the Americas. It builds and maintains rail infrastructure, provides design and consultancy, manufactures machinery and runs its own R&D, including an automatic variable-gauge freight locomotive.

Digitup handled the UX/UI design and development of its new corporate website: a minimalist site with simple navigation, built to showcase the group's projects and technical capabilities to clients who make multi-million-euro decisions.

Technical approach

The site was built on a system of reusable templates: homepage, business line page, capability page, R&D project and news. That approach lets TRIA's team publish new content — a project, a machine, an R&D milestone — without depending on design or development every time.

Performance and SEO were considered from the design stage: optimised imagery, a coherent heading hierarchy, indexable copy and a multilingual structure ready for the group's international visibility.

The product on screen

Selection of Tria Ingeniería screens showing railway maintenance services, business lines and global presence.

Responsive Tria Ingeniería screen showing a programme supporting sustainable and digital transport.

Tria Ingeniería ISO certifications and the line Solutions Adapted to a Changing Reality

Tria Ingeniería global presence map showing offices in Europe and America.

Responsive Tria Ingeniería screens showing sections such as maintenance, global offices and key metrics.

Tria Ingeniería About Us screen presenting the team and global presence.

Tria Ingeniería website design-system screen with colours and type for desktop and mobile.

What the website includes

Homepage with the group's value proposition
Sections by business line
Technical capability pages
Activity and volume figures
International presence and offices
R&D projects and proprietary technology
Clients and sector references
Corporate news section
Downloadable documentation
Contact and commercial channels

How we worked

Analysis of the group and its business lines
Information architecture
Wireframes for key pages
Visual direction and design system
UX/UI design of templates
Web development
Content loading and translation
Go-live

Project impact

The new website gave TRIA a digital presence matching its activity: a site where an administration, a rail operator or a major contractor understands within minutes what the group does, where it operates and what it can deliver.

For Digitup, the project is a good example of industrial B2B work: value doesn't come from visual effects but from organising a complex reality into a navigable story that supports high-value commercial conversations.

Frequently asked questions

What did Digitup do for TRIA Ingeniería?

Digitup Studio handled the UX/UI design and development of the corporate website: information architecture by business line, a template system, minimalist design and a multilingual structure.

Who is the website of a railway engineering company aimed at?

Public administrations, rail operators, major contractors and international partners who assess technical capability, experience and reliability before awarding large-scale projects.

Why does information architecture matter so much in B2B projects?

Because an industrial company has many capabilities and each visitor is looking for just one. Grouping business lines well and offering progressive detail is what stops the website becoming an unmanageable catalogue.

Does Digitup build corporate websites for industrial companies?

Yes. Digitup Studio designs and builds corporate websites, portals and platforms for industrial companies, engineering firms and B2B organisations, focused on clarity, performance and technical SEO.

Can new content be published without involving development?

Yes. The site was built on reusable templates so the company's team can add projects, machinery, news and documentation with no technical intervention.